Patients find you first
FreeCare puts your clinic in front of people searching for the care you provide — before they call anyone else. No standalone CRM does this.
FreeCare for businesses
Patients are looking for care. Make sure they find you.
FreeCare puts your clinic in front of people searching for healthcare, then gives you the tools to turn enquiries into bookings, payments and returning patients.
Free to get started • No credit card required
Patient discoveryBusiness operationsOne connected relationship
Patient search
Example journey
Root canal
Perth
Example Dental Clinic
Perth, WA · Root canal treatment
Services listedPricing available
01
Search
02
Match
03
Book
For dental, medical, allied health and service businessesPatients use FreeCare at no costStart at $0/month
Annual 5% off · All prices in AUD
Why FreeCare
Four things no single practice tool gives you.
Most software manages the patients you already have. FreeCare adds the part every clinic needs most — new patients — and bundles the rest into one system.
Replace 4–5 separate tools
Booking, forms, e-signatures, marketing, reminders and payments in one login — instead of a $144/month stack of disconnected subscriptions.
Sofia AI answers 24/7
Missed calls become booked appointments. Sofia captures the details, books the slot and hands your team a ready review task.
Real pricing wins the patient
Your price list is shown to patients deciding between clinics. Transparent, opt-in, and tailored to how every industry charges.
Starter is $0 — you can be listed and booking today. Upgrade to Growth or Premium only when the operational tools earn their place.
List Your Clinic FreeSOC 2 Type IIISO 27001AES-256 Encryption
Australian Data Sovereignty
100% of patient records, database backups, and assets are hosted onshore. No health data ever leaves Australian borders.
Privacy Act Compliant
Compliant with the Australian Privacy Act 1988 and the 13 Australian Privacy Principles.
Zero-Trust Data Isolation
Strict per-practice isolation enforced on every request — practices are sealed off from each other.
Transparent pricing
Choose the layer your practice needs today.
The platform grows from presence, to patient acquisition, to a complete operating system. Month-to-month plans keep the decision in your hands.
The real comparison
A typical clinic runs 4–5 separate tools.
Booking, forms, marketing, reminders and payments each come with their own login, their own billing and their own disjointed patient record.
Online booking (e.g. Calendly)$15/mo
Forms & e-signatures (e.g. Jotform)$34/mo
Email marketing (e.g. Mailchimp)$30/mo
SMS reminders$25/mo
Payment links & invoices (e.g. Square)$40/mo
Total per month$144/mo
FreeCare replaces the stack.
Booking, forms, consent, marketing, reminders, invoices and payments — one login, one patient record, one bill.
$49per month
Growth plan — everything above, plus patient discovery that no separate tool can give you.
Save compared to the stack
$95/mo
before you add the discovery channel no separate tool offers.
Comparisons are indicative of typical standalone tool pricing in AUD and will vary. FreeCare replaces them with one connected platform — and Starter covers the core at $0.
Start with presence
Starter
Get discovered and bookable today — $0
Create your profile, take bookings and learn the workflow without a software commitment.
$0/mo
No card required
List Your Clinic FreeIncludes
- Business listing
- Online booking widget
- Core CRM — contacts, bookings & invoicing
- Calendar sync
Included monthly usage
SMS 0 · Emails 0
Overage billed separately — see rates below
Built to grow
Run more of the relationship
Growth
Turn enquiries into paying patients
For practices ready to add lead matching, quotes, reminders, marketing and reporting.
$49/mo
Month-to-month · cancel anytime
List Your Clinic FreeIncludes
- Lead generation and matching
- Quotes and patient acceptance
- Reminders and recurring bookings
- 50 SMS + 1,000 emails included, then metered
Included monthly usage
50 SMS + 1,000 emails /mo
Overage billed separately — see rates below
Complete the operating layer
Premium
The complete operating layer
For practices that want payments, deposits, integrations, consent and the full platform.
$79/mo
Month-to-month · cancel anytime
List Your Clinic FreeIncludes
- Stripe payments and deposits
- Xero and HICAPS-related tools
- E-signatures and consent
- Tooth charting, perio, treatment plans, lab cases, alerts, recalls & patient notes
- X-ray & clinical photo imaging — view, store & machine capture
- 100 SMS + 3,000 emails included, then metered
Included monthly usage
100 SMS + 3,000 emails /mo
Overage billed separately — see rates below
Add-ons & usage rates
Everything billed separately, in one place. No surprises.
| Item | What you pay | Included | Overage / over |
|---|---|---|---|
| Email campaigns | Free with plan | Growth 1,000/mo · Premium 3,000/mo | $5.00 per 1,000 |
| SMS campaigns | Free with plan | Growth 50/mo · Premium 100/mo | 18¢ per SMS |
| Sofia AI receptionist | Add-on | — | $79/mo + $0.59/min |
| Dedicated SMS number | Add-on | — | From $69/mo |
| Prepaid wallet | Pays for overage | — | Top up any time · no debt |
Overage is drawn from your prepaid wallet — sending pauses when the balance runs out, so you can never be charged beyond what you loaded. Prices in AUD.
Annual billing is 12 months at 5% off. Optional add-ons are billed separately.
One suite, every industry
FC Business Suite adapts to how you work.
Same platform, your way. Pick your industry template when you register and the workspace shapes itself around your business — appointments, jobs, visits or bookings.
DentalPhysiotherapyNaturopath & WellnessBeauty & SalonVeterinaryTrades & ServicesReal EstateHVACPlumbing
Detailed feature coverage
The details, when you are ready to compare.
Start with the story. Come back to the matrix when you want to see exactly where Starter, Growth and Premium differ.
| Feature | Starter | Growth | Premium |
|---|---|---|---|
| CRM & customer management | |||
| Administrators included | 1 | 1 | 1 |
| Staff included (including administrator) | 0 | 5 | 10 |
| Full CRM — contacts, jobs, bookings and invoices | |||
| Custom fields and labels for any industry | — | ||
| Staff roles and permissions | — | ||
| Version history and audit trail | |||
| Job pipeline and tasks | |||
| CSV / vCard import | |||
| Client tags and filtering | |||
| Clinical records & imaging (dental) | |||
| Tooth charting (odontogram) & perio charting | — | — | |
| Treatment plans — fees, phases & acceptance | — | — | |
| Medical alerts (allergies, conditions, medications) | — | — | |
| Recalls with automatic re-scheduling | — | — | |
| Patient notes with photo attachments & version history | — | — | |
| X-ray images — view & store per patient | — | — | |
| X-ray machine capture (imaging bridge) | — | — | |
| Bookings & appointments | |||
| Online booking widget | |||
| Services and practitioner selection | |||
| Calendar sync — Google, Apple and Outlook | |||
| Booking confirmations | |||
| Recurring bookings | — | ||
| New vs returning customer pricing | — | ||
| Automatic SMS and email reminders | — | ||
| Deposits at booking | — | — | |
| Waitlist with auto-offer on cancellation | — | — | |
| Quotes, forms & consent | |||
| Quotes and patient acceptance | — | ||
| Price lists | — | ||
| Online intake forms | — | ||
| Upload consent / treatment form templates | — | — | |
| Electronic signatures with audit trail | — | — | |
| Revocable external signed-PDF links | — | — | |
| Billing & payments | |||
| Online payments via Stripe | — | ||
| Discount codes | — | ||
| Gift vouchers | — | ||
| Payment plans | — | ||
| PDF receipts | — | ||
| Xero accounting sync | — | — | |
| HICAPS-related functionality | — | — | |
| Marketing & communication | |||
| Email campaigns (open & click tracking) | — | 1,000 free/mo | 3,000 free/mo |
| SMS campaigns | — | 50 free | 100 free |
| Email overage | — | $5 per 1,000 | $5 per 1,000 |
| Dedicated SMS number | — | From $69/mo | From $69/mo |
| Two-way patient messaging | |||
| Lead generation and matching | — | ||
| Marketplace card placement | Standard | Priority | Featured |
| AI, automation & reporting | |||
| Ask Sofia AI — business assistant | — | ||
| Custom report builder and CSV export | — | ||
| Sofia AI voice receptionist | $79/mo + $0.59/min | $79/mo + $0.59/min | $79/mo + $0.59/min |
CRM & customer management
Administrators included
Starter
1
Growth
1
Premium
1
Staff included (including administrator)
Starter
0
Growth
5
Premium
10
Full CRM — contacts, jobs, bookings and invoices
Starter
Growth
Premium
Custom fields and labels for any industry
Starter
—
Growth
Premium
Staff roles and permissions
Starter
—
Growth
Premium
Version history and audit trail
Starter
Growth
Premium
Job pipeline and tasks
Starter
Growth
Premium
CSV / vCard import
Starter
Growth
Premium
Client tags and filtering
Starter
Growth
Premium
Clinical records & imaging (dental)
Tooth charting (odontogram) & perio charting
Starter
—
Growth
—
Premium
Treatment plans — fees, phases & acceptance
Starter
—
Growth
—
Premium
Medical alerts (allergies, conditions, medications)
Starter
—
Growth
—
Premium
Recalls with automatic re-scheduling
Starter
—
Growth
—
Premium
Patient notes with photo attachments & version history
Starter
—
Growth
—
Premium
X-ray images — view & store per patient
Starter
—
Growth
—
Premium
X-ray machine capture (imaging bridge)
Starter
—
Growth
—
Premium
Bookings & appointments
Online booking widget
Starter
Growth
Premium
Services and practitioner selection
Starter
Growth
Premium
Calendar sync — Google, Apple and Outlook
Starter
Growth
Premium
Booking confirmations
Starter
Growth
Premium
Recurring bookings
Starter
—
Growth
Premium
New vs returning customer pricing
Starter
—
Growth
Premium
Automatic SMS and email reminders
Starter
—
Growth
Premium
Deposits at booking
Starter
—
Growth
—
Premium
Waitlist with auto-offer on cancellation
Starter
—
Growth
—
Premium
Quotes, forms & consent
Quotes and patient acceptance
Starter
—
Growth
Premium
Price lists
Starter
—
Growth
Premium
Online intake forms
Starter
—
Growth
Premium
Upload consent / treatment form templates
Starter
—
Growth
—
Premium
Electronic signatures with audit trail
Starter
—
Growth
—
Premium
Revocable external signed-PDF links
Starter
—
Growth
—
Premium
Billing & payments
Online payments via Stripe
Starter
—
Growth
Premium
Discount codes
Starter
—
Growth
Premium
Gift vouchers
Starter
—
Growth
Premium
Payment plans
Starter
—
Growth
Premium
PDF receipts
Starter
—
Growth
Premium
Xero accounting sync
Starter
—
Growth
—
Premium
HICAPS-related functionality
Starter
—
Growth
—
Premium
Marketing & communication
Email campaigns (open & click tracking)
Starter
—
Growth
1,000 free/mo
Premium
3,000 free/mo
SMS campaigns
Starter
—
Growth
50 free
Premium
100 free
Email overage
Starter
—
Growth
$5 per 1,000
Premium
$5 per 1,000
Dedicated SMS number
Starter
—
Growth
From $69/mo
Premium
From $69/mo
Two-way patient messaging
Starter
Growth
Premium
Lead generation and matching
Starter
—
Growth
Premium
Marketplace card placement
Starter
Standard
Growth
Priority
Premium
Featured
AI, automation & reporting
Ask Sofia AI — business assistant
Starter
—
Growth
Premium
Custom report builder and CSV export
Starter
—
Growth
Premium
Sofia AI voice receptionist
Starter
$79/mo + $0.59/min
Growth
$79/mo + $0.59/min
Premium
$79/mo + $0.59/min
A directory only
Can help a patient discover a provider, but the operating relationship still lives elsewhere.
A booking system only
Can help a patient choose a time, but usually begins after the patient has already chosen you.
FreeCare
Connects discovery, enquiry, booking, payment and follow-up in one patient relationship.
How it actually works
A patient can choose the next step. Your team keeps the context.
FreeCare connects the way patients discover and contact your clinic with the way your team responds — whether the next step is a quote, a booking or a call to Sofia AI.
01
Patient finds your clinic
From FreeCare search, your provider page or a direct call
Request a quote
The patient shares what they need and asks your clinic to respond.
Book online
The patient chooses an available service, practitioner and time.
Call Sofia AI
Sofia AI answers, captures the details and keeps the call from disappearing into voicemail.
The patient chooses the path. FreeCare keeps the request, booking or call details connected to your clinic.
Your team's next action
Review. Respond. Keep moving.
02
The request becomes a task
Patient details, requested service and Sofia's call notes are visible in FC Business Suite.
03
Doctor or team reviews it
Your team decides what needs attention instead of reconstructing the conversation.
04
Send a quote or schedule an appointment
Respond with the right next step, then continue into treatment, invoices and payments.
Nothing gets lost between the call and the clinic.
Sofia AI handles the first response. Your doctor stays in control of the clinical decision.
You control the follow-up
Use built-in SMS and email marketing tools to stay connected with patients yourself — without handing your database and budget to an expensive marketing agency.
The FreeCare difference
FreeCare starts before the booking.
Traditional practice software helps you manage patients you already have. FreeCare is designed to help you become discoverable in the first place — then manage what happens next.
The same flow applies whether you run a dental clinic, physio practice, beauty salon or a home-services business — discovery, enquiry, then operations in FC Business Suite.
Before the booking
The patient relationship begins with a need, not a calendar slot.
01Patient needs careTreatment or service
02Patient researchesLocation and options
03FreeCare matchesRelevant providers
04You receive the enquiryContext to follow up
The operating platform takes over from here.See the full journey
Patient marketplace
Be there when patients are deciding.
Create your FreeCare profile and make your services, location and available information easier for patients to discover.
Search by treatment or service and location.
Show the information patients need to make a decision.
Give patients a path to contact your team or continue to booking.
Example patient search
Find care that fits
Root canal
Perth
Example Dental Clinic
Perth, WA
Root canal treatmentPricing available
Provider informationView profile
Example Allied Health Practice
Inner Perth, WA
Relevant servicesContact provider
Illustrative listing preview — not a customer testimonial or live ranking.
Your practice dashboard
The next action is visible to your team.
When a patient requests a quote, books online or calls Sofia AI, the details become work your doctor or team can review — not another disconnected message.
FC Business Suite
Practice dashboard
Overview of your patients, treatments and appointments
Patient records
Active
Ready to review
My tasks
Needs review
Requests and call notes
Appointments
Scheduled
Online or assisted booking
Revenue
Trackable
Invoices and payments
Work needing attention
View allSofia AI call summary
Patient details captured · review task
Patient quote request
Review details · send response
From the dashboard
Choose the next step with the full story in front of you.
The platform does not replace your clinical judgement. It puts the request, conversation and operational tools where your team can act on them.
Review the task
See the patient's request and Sofia's captured call details.
Send a quote
Prepare the treatment or service response from your price list.
Schedule an appointment
Book online, choose a practitioner or arrange the next visit.
Then continue with treatment, invoices, payments, messages and your own SMS or email campaigns.
FC Business Suite
Then run the relationship from one place.
Once a patient finds you, FC Business Suite gives your team the tools to manage the request, the appointment, the treatment and the follow-up.
Dashboard
See what needs attention today.
Your dashboard, My Tasks, patient requests, upcoming appointments, treatments and revenue in one working view.
Patients & treatment
Keep patient context with the care.
Manage patients, treatments, notes, templates, intake forms, e-signatures and the next task for your team.
Appointments
Let patients book the right appointment.
Online booking, practitioner selection, recurring bookings, reminders, calendar sync and waitlists.
Quotes & pipeline
Move from request to response.
Patient requests, leads, pipeline, price lists and quotes help your doctor send the next step with context.
Invoices & payments
Finish the journey without another system.
Invoices, deposits, payment plans, discounts, gift vouchers and online payments through Stripe.
Messages & marketing
Control your own follow-up.
Use built-in SMS, email campaigns, messages and ad performance tools without handing the relationship to an expensive agency.
Your practice workspace
The tools are already in the platform.
Use the parts your clinic needs today — and keep the patient relationship, tasks and reporting in one place.
Patient work
DashboardMy TasksPatientTreatmentAppointmentPatient RequestsMessagesOnline Booking
Revenue & conversion
InvoicesPrice ListQuotesPipelineLeadsGift VouchersWaitlistTemplates
Operations
Call LogsMarketingIntake FormsE-SignaturesTasksJobsSchedule
Team & control
ReportsAd PerformanceStaffImportMy ProfileSettingsHelp
Product tour
The tools, exactly as they look.
No mockups — these are real screens from FC Business Suite and your patient booking page, shown with demo practice data.
Clinical charting
FDI or Universal tooth chart with existing, planned and completed findings, recorded on the patient record.
Invoices and payments
Invoices built from your price list — sent, tracked to paid, with receipts and payment reminders.
Also inside
Everything else your day runs on.
- Recalls and reminders
- Notes, photos, alerts, X-rays
- Treatment plans and lab cases
- Payment plans and deposits
- Messages and templates
- Tasks and follow-ups
- Reports and revenue
- SMS and email marketing
- Xero sync
- Practitioner scheduling
All part of one connected platform.
Online booking
Your booking page — patients choose a service, practitioner and time, with details captured as they book.
Sofia AI · voice receptionist
Never miss a patient because nobody answered.
Sofia AI is your AI receptionist, available 24/7 to answer calls, book appointments, take messages and follow up.
$79
per month
$0.59
per minute
Answers callsBooks appointmentsTakes messagesHandles common questionsFollows upAvailable 24/7
Meet Sofia AI 
Watch Sofia AI handle a patient call
Click the preview to watch how a call can be answered, captured and turned into a task for your team.
Open on YouTubeSofia AI
FreeCare AI receptionist
Hi, I'd like to book an appointment.
Of course. What type of appointment are you looking for?
Sofia AI is ready for the next call
Start with the right amount of software
Start free. Upgrade when you need more.
You do not need to commit to a software subscription just to get listed. Begin with the core experience, then add the tools that earn their place in your workflow.
01$0/month
Starter
Create your presence
List your business, take bookings and explore the core workflow.
02$49/month
Growth
Manage more of the journey
Add lead matching, quotes, reminders, marketing and reports.
03$79/month
Premium
Complete the operating layer
Add payments, deposits, integrations, consent and the full platform.
Understand the value
One missed patient can cost more than a month of FreeCare.
Use your own assumptions to explore the relationship between missed calls, appointment value and booking rate. This is an illustrative planning tool, not a revenue promise.
Use your own numbers
Enter a few estimates to see the opportunity represented by calls that do not become appointments.
Illustrative estimate
A missed call is a patient relationship waiting for a next step.
This is not a promise of revenue. It is a simple way to think about the value of responding consistently.
Illustrative opportunity
—
Average appointment value × missed calls × estimated booking rate. Actual results vary.
Trust through transparency
Built for the way healthcare businesses actually work.
FreeCare is new. We are not asking you to believe a traction story. We are giving you a clear product, transparent pricing and control over when you adopt more.
Privacy-conscious
Patient and business workflows are designed with consent and access in mind.
Secure payments
Online payments are handled through Stripe rather than through FreeCare-held balances.
Transparent pricing
Starter is $0/month. Paid plans, SMS and optional add-ons are shown clearly.
No unnecessary lock-in
Plans are month-to-month. Review the current Terms and Privacy pages before you start.
Questions, answered
Make the next step feel straightforward.
A few practical answers before you create your listing.
Is FreeCare really free to get started?
Yes. Starter is $0 per month. You can create your business presence and use the included core workflow without entering a card. Paid plans are available when you need more operational, marketing or financial tools.
How do patients find my business?
Patients can search by treatment or service and location. FreeCare uses the information available in your profile — including relevant services, location and pricing where provided — to help match patients with suitable providers.
Do I need to pay to list my clinic?
No. You can create a FreeCare listing on Starter for $0/month. The free plan is the natural place to begin; upgrade when the additional tools make sense for your practice.
How do I receive patient enquiries?
When a patient enquiry is matched to your listed services and location, it can appear in your dashboard and be sent through the available notification channels. Your team can then follow up by phone, email or message.
Can I use FreeCare just for bookings?
Yes. Starter includes the online booking widget, services and practitioner selection, booking confirmations and calendar sync. You can add the rest of the platform when your workflow grows.
What is Sofia AI?
Sofia AI is FreeCare’s optional AI voice receptionist. She can answer calls, book appointments, take messages, handle common questions and follow up. Sofia AI is $79/month plus $0.59 per minute.
Can I use my existing calendar?
FreeCare supports calendar sync through per-staff links for Google, Apple and Outlook calendars. Check the setup flow for the way your team wants to connect calendars.
Can I accept payments through FreeCare?
Growth and Premium include online payments through Stripe. Premium adds deposits, Xero accounting sync and HICAPS-related functionality. Payment options depend on your configured account and workflow.
Can I leave FreeCare if I decide not to continue?
Plans are month-to-month and can be cancelled. There is no long-term contract. Review the current Terms and Privacy pages for the details that apply to your account and data.
Your next patient could start here.
Create your FreeCare listing today.
Start free, and upgrade when your practice needs more. Give patients a better way to find you — then manage what happens next.
No credit card required.